Australand from Monday 31 August is to be known as Frasers Property Australia, following its acquisition by Frasers Centrepoint Limited almost a year ago.
A media release said the re-branding marked the completion of “the integration of Australand with FCL’s existing Australia business, Frasers Property Australia”.
“Adopting the Frasers Property brand aligns us with our international parent company, and reflects our forward focus on optimising the advantages of our integrated Australian business,” Frasers Property Australia chief executive Rod Fehring said.
“The Frasers Property brand will cover the business’s residential, commercial, retail and industrial developments and assets in Australia.
“Operating under a single brand allows us to leverage the scale and reach of the residential business in Australia. Together, our scale, and breadth of design expertise and experience across a diverse range of markets, broadens our market reach and creates opportunities for us to develop supplementary asset classes and build alignment with FCL’s REIT platform.”
He said the new branded entity would “continue to deliver the products and services on which Australand’s reputation is based”.
Mr Fehring recently announced a shake-up at the senior levels of the business, and himself is new in the position following Bob Johnston jumping ship to head up GPT in July.
He said the Australian business was trading strongly, with 167,500 square metres of commercial and industrial space under development, a portfolio of investment properties valued at $2.7 billion, and unrecognised residential revenue of $1.5 billion.